Twitter page

To get the word spread and to get people talking about our production, we created a Twitter page that people could 'follow' and directly communicate with. This enabled us to tweet frequently and keep the audience updated.

In the short caption about our production we explain the date of release and the individual 'hashtag' that we used for our production, '#SOMNIUMFILM'.

This was an effective way of targeting the specific audience through means that are common to them. We thought we would use this social media as many people can access it and it can be seen by anyone who tries to view it by having our profile unlocked.

It is a means of promotion and is a way of getting on a more relatable level with our audience by accessing them in their everyday, leisure activities.

This is a clever and cost-effective way of targeting the desired audience and the frequent ability to target the audience at any time we want to creates an efficient mode of advertisement.