Richard Dyer's theory can be proved to make sense as people are more attracted to a film if they have an actor they like. He suggests that 'stars act as a profitable product' for the industry.
Firstly for the characters of Rosie I would have Jennifer Lawrence play her.
This is because firstly she is around the same age of the role she would be playing. At 25 years old she is the perfect age to have just become a teacher. She also has played some vulnerable roles in the past with the same qualities that Rosie as a character has. For example, as she played the role of Elissa in House at the End of the Street, she was a vulnerable character with some strong qualities. These qualities, however, aren't seen in the trailer - but are seen in the actual film. This is the approach that we would make with the character of Rosie.
Not only this, but she is currently a very highly regarded actress which means the appeal to watch the film could be based massively on having her as the protagonist.
Moreover, for the role of our antagonist - Evylyn Crick, i would have someone like Helena Bonham Carter play this role.
This is because, as an actress, she is extremely versatile. She has played hundreds of completely different roles which makes her very appealing as an actress.
Not only this, but she frequently appears as the villain in films, which means the appeal for her to perform to role of a scary, old woman would be fitting. Physically, she also fits the criteria as she is quite small with prominent facial features that could be accentuated with the use of make-up.
Finally, for the role of the young girl - Eleni, it would be hard to actually say who I would cast for her character. This is because, children of this age haven't made their mark in the acting world yet, therefore picking an actress to play this character seems fairly impossible.
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